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内容简介:
成功、高效的商务沟通往往会令您事半功倍。通过阅读本书,您将了解到:
* 商务沟通的历史背景
* 商务沟通的各种技术手段
* 文案设计和实施的程序
* 如何进行书面沟通
* 如何进行口头交流
* 怎样获得心仪已久的工作职位
本书作者均为执教多年的业界“领袖”他们丰富的经验与大量的案例,将为您提供一套综合、实用的高效商务沟通方法。
作者简介:
赫塔 A.墨菲(Herta A.Murphy):
华盛顿大学商业管理及商务沟通专业名誉教授。
赫伯特 W.希尔德布兰特(Herbert W.Hildebrandt):
密执安商学院商务沟通及商务管理专业教授。
简 P.托马斯(Jane P.Thomas):
密执安商学院商务沟通研究生院院长。
目录:
PART 1 Background for Effective Business Communication
1 Effective Communications in Business
2 The Seven C's of Effective Communication
part 2 Business Communication in Context
3 Business Communication and the Global Context
4 Business Communication and the Ethical Context
5 Business Communication and the Technology Context
PART 3 Message Design
6 The Process of Preparing Effective Business Messages
7 The Appearance and Design of Business Messages
8 Good-News and Neutral Messages
part 4 written communication:major plans for letters and menos
9 Bad-News Messages
10 Persuasive Written Messages
part 5 writing communication: reports
11 Short Reports
12 Long(Formal) Reports
13 Proposals
14 Strategies for Successful Speaking and Successful Listening
part 6 strategies for oral communication
15 Strategies for Successful Informative and Persuasive Speaking
16 Strategies for Successful Interpersonal Communication
17 Strategies for Successful Business and Group Meetings
part 7 the job application
18 The Job Application Process-The Written Job Presentation5
19 The Job Application Process-Interviews and Follow-Up
APPENDIXES
A Visual Aids in Business Communication
B Grammar Punctuation and Style
C Business Communication and Legal Issues
读者对象
高校经管、外经贸类高年级本科生、研究生、MBA及文秘与公关人员。
教学辅助材料:
教师指导手册
采用本书的学校:
北京大学
参考价格:63.00