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内容简介：
变晦涩为生动，变抽象为具体，这是本书作者写作此书的最初动因。定价是市场经济的一个重要环节。本书由消费者行为、公司技术与成本、市场行为等定价前提，引出定价的政策与运用。大量的图表、精选的案例、诸多传统教科书中没有的全新内容，构成了本书独有的特色。“直观”的消费者剩余，传统的在无差异曲线上对消费者剩余推导的“修改”，对税收作用、贸易局限、市场对全部剩余的约束、垄断竞争等问题详细分析令您耳目一新。
作者简介：
B.彼得·巴西简(B. Peter Pashigian)：
经济学博士，芝加哥大学商业研究生院教授。曾任职于《商业》杂志及乔治J.斯廷格勒政府与经济研究中心。研究领域广泛并在《美国经济研究》、《经济学季刊》、《法与经济》、《政治经济》等多家权威学术期刊上发表了大量论文。
目录：
Part 1 Introduction: Supply and demand
1 Pricing and the demand and supply model
Part 2 Consumer behavior
2 Consumer behavior and market demand
3 Extending the theory of consumer behavior
4 The cost of time and the theory of consumer behavior
Part 3 The firm: its technology and costs
5 The production function and competitive firm
6 The cost function of the firm
Part 4 Firm and market behavior
7 The supply and functions of a competitive firm
8 Price determination in a competitive industry
9 Monopoly
10 Oligopoly and monopolistic competition
11 Monitoring the corporation: corporate governance
Part 5 Pricing: practice and policies
12 Price discrimination
13 The free rider problem and pricing
14 Market behavior with asymmetric information
15 Pricing under uncertainty
Part 6 Intertemperial equilibrium and factor markets
16 Consumer and supplier behavior over time
17 Wage determination in labor markets
Part 7 Markets and economic efficiency
18 Economic efficiency and general equilibrium
19 Externalities and public goods
Suggested answers to selected exercises and problem sets
读者对象
高校经管类研究生、MBA及有关研究人员或各企业的管理、策划人员。
教学辅助材料：
教师指导手册
参考价格：78.00
