时间：2008年12月24日下午3：00—4：00
地点：北大光华2号楼217教室
报告人：Riliang Qu，Lecturer, Aston Business School ，Birmingham, UK
报告题目：MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLES OF CORPORATE SOCIAL RESPONSIBILITY AND CUSTOMER SATISFACTION
SUMMARY
Despite the empirical evidence to support the proposition that market orientation has positive impact on performance, several researchers have reported nonsignificant or even negative effects for this association. This disparity in existing studies might be reconciled by investigations into the mediators of the relationship. However, research on the topic remains limited. In light of this gap, we proposed two new mediators, namely, corporate social responsibility and customer satisfaction and tested the mediating effects in an empirical study in China. Evidence to support the mediating effects was identified, and the managerial and research implications were discussed.
