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戴尔之魂--The Soul of Dell

  
戴尔之魂
The Soul of Dell

- A Dialogue between
Kevin B. Rollins
President and Chief Executive Officer, Dell
And
John Zhuang Yang
Dean (U.S.) of BiMBA


   IT科技全球竞争不断升级,行业领袖戴尔公司如何在低迷市场中持续强势增长?
  戴尔直接模式所向披靡,众所周知的经营秘密为何仍然不可复制?
  从咨询骄子到戴尔全球CEO,凯文·罗林斯阐述理论接驳实践的管理秘诀!
  第三方透视戴尔,北大国际MBA杨壮院长亲自剖析戴尔成功奇迹!

时间Time:2005年11月2日下午16:10-17:30, Wed. Nov. 2

地点Venue:英杰交流中心一楼阳光大厅 PKU Overseas Exchange Center

工作语言Working Language:英文 English

   全球PC领袖戴尔公司是一家深受信赖的多元化信息技术提供商及合作伙伴。其独特的直接模式致力于为客户设计、构建并交付创新的定制化系统,为客户带来卓越价值,并对全球IT产业的发展产生深远影响。戴尔公司在短短20余年内已成长为年营业额超过500亿美元的全球IT巨掣。

作为戴尔直接模式的设计师,罗林斯协助公司创始人迈克尔·戴尔制定出基于直接模式的成功战略,推动戴尔公司在随后数年内跃升为全球领先的IT厂商。在全球IT行业冰川期,罗林斯重新审视并制定出以“志在必胜”为核心理念的企业文化,引领戴尔不断刷新业界记录。在最新一期《财富》杂志“全美最受赞赏公司”排名中,戴尔凭借优异的综合实力而高居榜首,并在“全球最受赞赏公司”排名中位列第三。

  11月2日,罗林斯先生即将登陆举世著名的北京大学展开其中国高等学府的首次公开演讲。届时,戴尔CEO 凯文·罗林斯将与北大国际MBA院长杨壮博士直接对话。谈笑之间,彰显智慧本色;激情其中,解密戴尔之魂.

   Kevin B. Rollins is the president and CEO of Dell. Prior to becoming CEO in July 2004, Mr. Rollins served as president and COO, vice chairman, and president of Dell Americas. The company employs approximately 55,200 team members worldwide and reported revenues of $49.2 billion for the past four quarters.

   Before joining Dell in April 1996, Mr. Rollins was vice president and partner of Bain & Co. management consultants. While with Bain, he developed strategies around the direct selling of computer systems and services that helped propel Dell into its current global leadership position.

  Mr. Rollins earned his master's in business administration and bachelor's degrees from Brigham Young University and remains an active supporter of the school. He is a member of the university's President's Leadership Council and the Marriott School National Advisory Council, where he founded and continues to sponsor the Rollins Center for E-commerce. He serves at the request of the President of the United States on the Advisory Committee for Trade Policy and Negotiation and is a member of the Computer Systems Policy Project and the U.S. Business Council. Mr. Rollins is active in the American Enterprise Institute and the Juvenile Diabetes Research Foundation.

  Mr. Rollins serves as a director on the boards of Dell Inc. and Catalyst, a leading non-profit organization dedicated to the advancement of women in the workplace.

 
 

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