讲座题目：在国际市场中广告的战略应用（案例教学）
讲座人：Dr. Massoud M. Saghafi
时间：5月31日（星期一）下午6点
地点：之远楼602室
备注：该讲座是完全按照美国课堂教学模式进行，若您要参加，请提前向国际交流处丁老师（ding915@yahoo.com）索取案例资料，并认真阅读，以便积极参与到讲座中。
Massoud Saghafi毕业于南加州大学，并获得博士学位，现任美国圣地亚哥州立大学教授，所从事专业研究包括国际贸易、市场营销、定价战略、电信管理等，曾经在多家学术杂志和期刊发表文章，多次在国际会议上讲演。Saghafi博士自1987年以来，一直担任电信和信息服务行业顾问，并受电信联合会提供的研究基金资助。
Massoud M. Saghafi is a professor of marketing at the San Diego State University, San Diego California, specializing in international business and marketing focusing on the Asian markets, pricing strategy, and telecommunications management. Massoud has published in academic journals and industry and trade publications and has been a contributor to popular periodicals.
Dr. Saghafi received his Ph.D. from the University of Southern California where he was also a post-doctorate scholar in marketing during the 1986-87 academic year. He has offered academic programs in Albania, China, France, Mexico, Portugal and Spain over the past ten years and has served as the guest speaker in many international conferences and meetings in the United States and abroad.
Dr. Saghafi has been a consultant to the telecommunications and information services industry since 1987 and has received research awards from the Telecommunication Association for his work on the future of the telecommunications industry.
