时 间： 2010年7月6日（周二） 10：00-11：30AM
地 点： 光华管理学院二号楼217室
Title: Participation in a Platform Ecosystem: Appropriability, Competition and Access to the Installed Base
Abstract:
In this study we examine the antecedents of small independent software vendor (ISV) decisions to join a platform ecosystem. Using data on the history of partnering activities from 1201 ISVs from 1996 to 2004, we find that appropriability strategies based on intellectual property rights and the possession of downstream complementary capabilities by ISVs are positively related to partnership formation, and ISVs use these two mechanisms as substitutes to prevent expropriation by the platform owner. In addition, we show that greater competition in downstream product markets between the ISV and the platform owner is associated with a lower likelihood of partnership formation, while the platform's penetration into the ISV's target industries is positively associated with the propensity to partner. The results highlight the role of innovation appropriation, downstream complementary capabilities, and collaborative competition in the formation of a platform ecosystem.
Keywords: platform ecosystem, partnership, intellectual property rights, downstream capabilities
Full paper URL: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1480900
Biography of D.J. Wu
Dr. D. J. Wu is an Associate Professor and Thomas R. Williams Wachovia Term Professor in Information Technology Management, College of Management, Georgia Institute of Technology.
Dr. Wu's current research interests are: Economics of enterprise IT, enterprise software implementation, electronic markets, and procurement auctions. Dr. Wu's work has been published in academic journal such as Management Science, Journal of Management Information Systems, European Journal of Operational Research, Decision Support Systems, among others.
Dr. Wu’s work won the “Best Paper in Valuing IT Opportunities” award; the “Best Paper in Web-based Information Systems and Applications” award, at the 27th International Conference on Information Systems (ICIS), Milwaukee, WI, USA, 2006; Runner-Up Best Conference Paper Award, at the 30th International Conference on Information Systems, Phoenix, Arizona, USA, 2009.
Dr. Wu serves on the editorial boards of Management Science as an associate editor and Production and Operations Management as a senior editor. He obtained his B.E. in Computer Science from Tsinghua University, China, and his M.A. and Ph.D. from the Wharton School, University of Pennsylvania, USA.
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