题 目: Quantitative Marketing Research: Current Topics and Research Methods 报告人: 陈宇新(美国西北大学凯洛格商学院市场营销系教授) 主持人: 时间: 地点:北楼104 讲座介绍: The purpose of the seminar is to discuss the most current topics and research methods in the area of quantitative marketing research. The special focus will be on (1) research on social interactions and (2) the applications of behavior economics in marketing. Session 1: Current topics and research methods in quantitative marketing research: The Overview Research on social interactions Session 2: The applications of behavior economics in marketing 报告人简历: Prof. Yuxin Chen is Polk Brothers Professor in Retailing and Professor of Marketing at Kellogg School of Management, His Research Interests include: Competitive Strategies, Retailing, Pricing, Internet Marketing, Database Marketing, Advertising, Structural Empirical Models, Bayesian Econometric Methods, Behavioral Economics, etc. 课前阅读材料(请下载附件) The seminar participants are strongly encouraged to read the following papers before the seminar. [1] “Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders” [2] “An Empirical Model of Team Competition: The German Soccer League” [3] “The Benefit of Uniform Price for Branded Variants” (2009) [4] “The Benefit of Uniform Price for Branded Variants” (2010) 欢迎有兴趣的师生参加!
|
附件: |
1 |
2 |
3 |
4 |
5 |