2016 International Conference of Asian Marketing Associations
http://www.icama2016.gsm.pku.edu.cn/
Theme: “Marketing Innovation in Asian Markets:
Challenges and Opportunities”
Date: October 21-22, 2016
Venue: Peking University, Beijing, China
Paper Submission Deadline: July 30, 2016
Early Bird Registration Deadline: September 20, 2016
The International Conference of Asian Marketing Associations (ICAMA) is organized by three major Asian marketing academic associations from China, Japan, and Korea. The first ICAMA was held in Seoul, Korea in 2014 and the second ICAMA was held in Tokyo, Japan in 2015. The third ICAMA will be held in Beijing, China in 2016 with the conference theme of “Marketing Innovation in Asian Markets: Challenges and Opportunities”. Researchers who are interested in marketing issues in Asia are all welcome to present their work. Come to share yourideas, and to find new friends in Asia!
2016 ICAMA Hosting Association,
China Marketing Association of University (CMAU)
ICAMA Organizing Associations
China Marketing Association of University (CMAU)
Japan Society of Marketing and Distribution (JSMD) * ICAMA 2015 Hosting Association
Korea Marketing Association (KMA) * ICAMA 2014 Hosting Association
ICAMA 2016 Hosting Institution
Guanghua School of Management, Peking University, Beijing, China
Sponsoring Journals
Journal of Marketing Science (Editor: Prof. Guoqun Fu)
Asia Marketing Journal (Editor: Prof. Jaihak Chung)
Paper Submission Guidelines
1) Working Language: English
All Papers or abstracts should be submitted and presented in English
2) Areas of interest (Research tracks)
ICAMA 2016 will bring together researchers who are interested in a wide range of marketingissues related to Asian markets.
Track I: Consumer Behavior
Track II: Marketing models
Track III: Marketing strategy
Track IV: Others
Track V: Doctoral Consortium
3) Paper type options
Full paper (up to 20 double-spaced pages with a one page single-spaced abstract), orabstract only (2-4 single-spaced pages, clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions.).
4) Formatting basics
File Types: Microsoft Word or PDF
Format & Style for Papers:
Submitted papers - excluding references, exhibits, and appendices - must not exceed 20 double-spaced pages prepared in 12-point font and a standard one-inch margin. Papers that exceed this limit will be rejected.
To assure ablind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
l Do not include a front page with author-identifying information.
l Remove author identifying information from the document’s file properties.
After acceptance notification, the contributors of accepted papers will be asked to submit papers including a front page with author-identifying information. Complete contact information for all authors including name, mailing address, phone number and e-mail will be required.
5) Submission procedures
All submissions should be made electronically. The online submission system has opened for authors.
Each paper can be submitted to only ONE track. Submitted papers will undergo a peer review process.
6)Submission Deadline
July 30, 2016
Conference Schedule *tentative
Day 1) October 20, 2016 (Thursday)
15:00−18:30 Registration
Day 2) October 21, 2016 (Friday)
08:30−9:00 Registration
09:00−12:00 Opening Ceremony+ Keynote Speech
12:00−13:30 Lunch
14:00−17:30 Track I: Consumer Behavior
Track II: Marketing models
Track III: Marketing strategy
Track IV: Others
Track V: Doctoral Consortium
18:00−20:00 Welcome dinner
Day 3) October 22, 2016 (Saturday)
09:00−12:00 Track I: Consumer Behavior
Track II: Marketing models
Track III: Marketing strategy
Track IV: Others
Track V: Doctoral Consortium
12:00−13:30 Lunch
14:00−15:50 Award Ceremony
Registration Information
1) Registration fees
|
|
Early Bird(TillSep 20) |
Standard |
Onsite |
|
Regular |
$200/￥1200 |
$300/￥1800 |
￥1800 |
|
Students |
$150/￥900 |
$200/￥1200 |
￥1200 |
2) Delegate registration fee includes
(1) Admission to the opening ceremony, academic sessions, the networking dinner of Day 2, (2) conference materials, and (3) lunch.
3) Payment
All conference registration fees should be paid in RMB or USD via the online system. The payment system will be informed in conference websites :http://www.icama2016.gsm.pku.edu.cn/
4) Cancellation
Sorry, the registration fee is not refundable.
5) Important notice
At least one author of each accepted paper must register and deliver a presentation in order forthe paper to appear in the final versions of the conference program and the proceedings.
Awards
The ICAMA Award Committee will select up to five papers to receive the best conference paperawards. Submitted papers will also be considered for honorable mentions and the best doctoralstudents’ paper awards. The committee will also bestow several distinguished service awards.Only papers submitted in the full paper format will be considered for awards.
Contact Information
For any questions about the conference, please contact us at icama2016@gsm.pku.edu.cn.
Please refer to our conference homepage for more information:
http://www.icama2016.gsm.pku.edu.cn/
(编辑：彭宣朝)
