中国旅游业已经进入了黄金发展期：2004年中国内地旅游出游人数首次突破10亿人次大关，入境旅游人数首次突破1亿人次大关，预计2005年旅游业总收入将达7340亿元。2020年，据世界旅游组织预测，中国旅游业在世界市场中所占份额将居世界首位，中国将成为世界旅游市场第四大客源国。
良好的商机引来众多国际旅游巨头加速进军中国市场。如何借鉴国际知名旅游集团发展经验？如何在风起云涌的中国旅游市场中准确把握商机？3月30日，美国胜腾旅游服务集团(Cendant TDS)主席兼首席执行官将做客万众楼，深入剖析世界旅游市场发展趋势和中国旅游市场战略商机。
Cendant TDS是美国胜腾集团(Cendant)旗下全球最大的、拥有最多旅游品牌和销售业务的旅游服务公司之一，它近期与国内上市公司中青旅合资组建了“遨游”旅行网，拓展中国在线旅游业务。 Cendant是世界财富500强企业之一，纽约交易所上市公司，现市值218亿美元。
Current Strategic Opportunities for
Large Travel Intermediaries
Lecturer: Mr. Sam Katz
Chairman & CEO, Cendant Travel Distribution Services
Host: Dr. John Yang U.S. Dean, BiMBA
Time:
Venue: Wanzhonglou Auditorium, CCER
Working Language: English
Prior to his current responsibilities, Katz was senior executive vice president, strategic and business development; CEO of Cendant Internet Group; senior executive vice president, strategic development; and senior vice president, acquisitions for Cendant and its predecessor, HFS Inc., which he joined in January 1996.
Katz received his bachelor''''''''s degree in economics, magna cum laude, from
Cendant is
- One of the foremost providers of travel and real estate services in the world.
- One of the world’s largest hotel franchisors.
- The world’s largest vacation ownership organization.
- One of the world’s largest car rental operators.
- The world’s largest real estate brokerage franchisor.
- The world’s largest provider of outsourced corporate employee relocation services.
- A leading provider of travel information processing services worldwide
About the Text, Please refer to Download :http://www.ccer.edu.cn/download/4392-1.doc
