管理中的足球智慧

Theo Theobald is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production. In 2001 he started his own company, Shocktactic Ltd, and has undertaken major writing and production projects for a host of organisations such as the BBC and CIPD.

<Business and the Beautiful Game>

How you can apply the skills and passion of football to be a winner in business

Description

“What’s the score?”, “we’re playing the long game!” and “a game of two halves” are now familiar phrases around the boardroom table. The links between football and business have become glaringly obvious, and in Business and the Beautiful Game the authors draw an analogy between these two worlds.

This lively and entertaining book provides a framework for a fresh way of thinking about business, helping readers to remember what’s important, on and off the pitch and in and out of the workplace. Combining wit and wisdom, this book makes useful observations without taking the business world too seriously.

A must-read for those wanting to tackle the corporate world from a new angle!