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内容简介：
本书主要内容包括：商业竞争环境、公司运营环境、信息系统应用、信息系统与金融决策以及一些知名企业，如USSA、美国航空公司、沃马特等公司如何在竞争中取得成功的范例。本书将商业决策和信息技术有效结合，可使您不断地增加对信息系统重要性的认识，它是商业信息系统研究的最新成果总结，是作者多年来不断积累和探索的结晶，其特点是涵盖面广、实用性强，全书紧扣时代脉搏、富有时代特色，非常适合大专院校MBA及MIS等相关专业的师生使用，也是企业管理者的“案头之宝”。
作者简介：
杰克 D.卡隆(Jack D.Callon)
加州圣何塞大学商学院教授。
目录：
1 Business and Information Systems Management Challenges 1
SECTION Ⅰ THE FIRST OF THREE PERSPECTIVES:THE BUSINESS ENVIRONMENT
2 Business Competitive Environment
3 The Porter Competitive Model for Industry Structure Analysis
4 Airline Industry Analysis
5 Information Systems Can Redefine
Competitive Boundaries
SECTION Ⅱ THE SECOND PERSPECTIVE:THE COMPANY ENVIRONMENT
6 Business Vision
7 Implementing a Vision: Strategy,Tactics and Business Plan
SECTION Ⅲ THE THIRD PERSPECTIVE:THE USE OF INFORMATION SYSTEMS
8 Evaluating Business Strategies and the Use of Information Systems:The Strategic Option Generator
9 The Roles,Roles and Relationships Concept
10 The Redefine/Define Concept and Change Management
11 Telecommunications as the Delivery Vehicle
12 Using Information Systems to Compete:A Success Factor Profile
SECTION Ⅳ MAJOR INFORMATION SYSTEMS MANAGEMENT ISSUES
13 Information Systems Organization and Personnel Considerations
14 Information Systems Value and Financial Strategy
15 Integrating Information Systems into the Business Plan
16 Total Quality Management and the Role of Information Systems
17 Final Considerations
读者对象
高校经管类高年级本科生、研究生、MBA及有关咨询人员
教学辅助材料：
教师指导手册
参考价格：39.00
