[[image1]]
内容简介:
本书自出版以来,因其内容独到而新颖,倍受专家学者的青睐。作者以精炼的语言、流畅的文笔勾画出企业家在无限商机与风险面前成功的轨迹。本书引人入胜的实例,阐述了走向企业家殿堂必备的各种技能,引导读者像企业家一样思考和探索,从而在创业之路中获得前所未有的激情、成就感和财富。
作者简介:
霍华德H.斯蒂芬森(Howard H. Stevenson):
哈佛大学商学院工商管理教授。
迈克尔J.罗伯特(Michael J. Roberts):
哈佛大学商学院助教。
H.欧文·格劳斯贝科(H. Irving Grousbeck):
斯坦福商学院讲师。
目录:
Part 1 Evaluating opportunities and developing the business concept
1 A perspective on entrepreneurship
2 The start-up process
3 Analyzing new ventures
4 Valuation techniques
5 The business plan
Cases
Part2 Assessing and acquiring necessary resources
6 Attracting stakeholders
7 Alternative sources of financing
8 Deal structure
9 Securities law and private financing
10 Intellectual property
Cases
Part3 Acquiring an existing business
11 Purchasing a business: The search process
12 The legal forms of organization
Cases
Part4 Managing the enterprise and harvesting value
13 Managing growth
14 Bankruptcy: A debtor’s Perspective
15 Securities law and public offerings
Cases
读者对象
高校经管类研究生、MBA及教师、各企事业单位从事管理及其研究的有关人员。
参考价格:75.00